Frida Giannini Italian fashion designer

Frida Giannini Italian fashion designer

Frida Giannini

Frida Giannini Italian fashion creator who was innovative head of the incredibly famous Gucci design house from 2006 to 2015.

In the wake of learning at Rome’s Foundation of Outfit and Style and holding an apprenticeship at a little style house, Giannini went to work in 1997 at the bigger Fendi, where she immediately rose to turn into a fashioner of calfskin products. She was liable for Fendi’s Roll, a rich satchel that assisted with lighting a beneficial extras frenzy. In 2002 she was employed as Gucci’s overseer of satchel plan. At Gucci Giannini took on additional obligations, filling in as imaginative head of frill from 2004 and of ladies’ prepared to wear and adornments from 2005 until she was named imaginative overseer of the whole firm in 2006.

In spite of the fact that pundits had questioned that Giannini had the experience and vision to revitalize Gucci, the organization’s administration contemplated that she, as a youthful female European, figured out Gucci’s clients. Furthermore, she had performed splendidly as innovative head of extras, administering the product that created about 80% of the organization’s income. In 2004, for instance, she presented the Vegetation assortment totes, strip decorated shoes, scarves, and restricted release watches which consolidated an enthusiastic flower print that Gucci had made in 1966 for Princess Beauty of Monaco the Verdure line was a victory for the firm. Without a doubt, Giannini routinely dug Gucci’s files for motivation, and clients reliably embraced her methodology. Deals expanded decisively, and by 2008 Gucci had reasserted its situation as one of the world’s most-desired extravagance brands, generally due to Giannini’s imaginative initiative.

In any case, Gucci’s deals in this manner deteriorated, and Giannini attracted analysis for neglecting to make a particular style. What’s more, the brand lost its status as an innovator, which an accused on her inclination to improve more seasoned plans. In December 2014 Gucci reported that Giannini was being excused as imaginative chief, and she left in January 2015.

Frida Giannini Italian fashion designer

Frida Giannini (brought into the world in Rome, 1972) is an Italian style creator. She was the inventive overseer of the Italian design house Gucci from 2006 to 2014.


Giannini concentrated on style plan at Rome’s Design Foundation.


After brief spells at little, family run frill organizations, she joined Fendi in 1997, to configuration prepared to-wear. After three seasons, she was elevated to creator of cowhide merchandise.

In 2002, Giannini joined Gucci as plan overseer of satchels. In 2004, she was designated to head ladies’ extras when Tom Passage left the organization. At that point, Gucci stores zeroed in its stock on the “GG” monogram material pack. Giannini endeavored to change Gucci’s style from Tom Passage’s plans by drawing from Gucci’s legacy. In view of the 1960s Beauty Kelly scarf, she fostered the “Vegetation” assortment of brilliant packs. The assortment was not generally welcomed by pundits. In 2006, Ladies’ Wear Day to day remarked: “Patterns don’t begin here.” Be that as it may, Vegetation ended up being Giannini’s most memorable business achievement, and she applied the style to different frill, including expressive dance shoes. In 2006, Giannini was elevated to Imaginative Chief for the whole Gucci mark.

Giannini keeps on planning from legacy. For instance, the 2010 Winter Men’s line was noted for impacts from Gucci’s equestrian history. According to in any case, Giannini, “I don’t think it is a nostalgic assortment, however legacy is really great for me returning to the chronicles, yet anticipating the future.” In 2011, she made, in a joint effort with Lapo Elkann, the Fiat 500 by Gucci, a unique release of the Italian car. She was credited for relaxing Gucci’s image recommendation from Tom Portage’s porno-stylish to erotic, with traces of Workmanship Nouveau and blade de siecle, and to have presented the brand’s male/female position that Alessandro Michele later completely evolved.

On 12 Dec. 2014 Kering SA reported Frida Giannini and Patrizio di Marco will leave the organization. Giannini plans to see the fall winter assortment through to the Milan Style Week and withdrew in mid 2015. Her replacement is Alessandro Michele.

Film work

In 2013 Giannini planned ensembles for Olivia Wilde and Chris Hemsworth in the film Rush.


Giannini has for quite a long time upheld unicef, getting in 2011 the UNICEF Ladies of Sympathy grant. In 2013, along with Beyoncé Knowles and Salma Hayek, she and Gucci sent off Toll for Change, made fully intent on supporting ladies’ and young ladies’ schooling, wellbeing administrations and equity.

Giannini has been an individual from the leading body of Save the Kids starting around 2017, for which she has made field outings to Jordan and Syria. For a helpful venture in organization with retailer OVS in 2018, she made a Christmas container assortment of sweaters helping Recovery the Youngsters.

Giannini wedded Patrizio Di Marco on 5 June 2015; their little girl Greta was brought into the world in 2012. The couple isolated in 2019.

Giannini gathers vinyl records, with her assortment presently at 8,000.


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